2019.04.11_KOREA news article_market insider_Lupine to participate in …

WriterSJNAIL Hit596 Date2022.05.12
Lupine to participate in Cosmo Beauty Vietnam
HO CHI MINH CITY, Vietnam and INCHEON, South Korea, April 12, 2019 /PRNewswire/ -- SJ Nail (CEO, Lee Don-Jin), a renowned Korean beauty brand known for its premium nail brand 'Lupine' and distribution brand 'Angel nail', announced its participation in 'Cosmobeaute 2019 Vietnam' (hereinafter referred to as Cosmo Beauty Vietnam), which will be held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam from April 18-20, 2019.

This will be the second time that the famous Korean nail brand 'Lupine' will participate in a Vietnamese expo, after the Hanoi Beauty Care Expo last January.

SJ Nail CEO, Lee Don-Jin said, "We look forward to a good performance in Cosmo Beauty Vietnam."

At this expo, SJ Nail will showcase new product lines which havereceived a lot of interest and inquiries in Vietnam and southeast Asiarecently.

The main products on display will be the Lupine Nail Multi-Sterilizer, which was first launched last March, and the resistant toenail care kit 'Kralle', which has steady sales.

"Since its launch, the Lupine Nail Multi-Sterilizer MK-1000 has received much interest in Korea as well as other countries and regions, including Japan and Taiwan," said an SJ Nail official. Lupine Multi-Sterilizer has been developed to sterilize a variety of beauty tools such as nail clippers, pushers, and nail drill bits, and is equipped with an anion 99.9% sterilizing lamp. In addition, a USB charging port allows power to be supplied from anywhere in the world, even without a power cord.

The resistant toenail care kit 'Kralle' has been steadily used in nail and beauty shops. A simple surgical operation that attaches the Kralle exclusive brace to the toenail surface, which lifts the toenail using elasticity, can help relieve pain in toenails.

SJ Nail will also share information on nail management, including foot keratin management techniques and demonstrations using nail drills, with booth participants throughoutCosmo Beauty Vietnam.

SJ Nail officials expect that participating in Cosmo Beauty Vietnam inHo Chi MinhCity will be a chance for Korea's leading nail brand 'Lupine' to take a step closer to Vietnamese society. They plan to attend the buyer meeting and collect distributors through this expo, and also expressed a lot of interest in Vietnamese beauty officials.